Video Production
End-to-end production for films, documentaries, brand videos, interviews, events, and campaign content — from planning to final delivery.
Welcome
Based in Nairobi
Samson
Owino
Creative
Director
Director
About me
I’m a visual strategist and production lead who builds powerful human stories through film, documentary, and campaign content. I’ve worked with Zuri Health, the M-Pesa Foundation, and supported major productions like MTV Shuga Mashariki and Njeri Series.
Having led both production teams and campaign execution, I understand what it takes to move a project from idea to impact. My work balances strong creative direction with practical execution, ensuring every piece is purposeful, audience-focused, and delivered to a high standard.
I care about clarity, emotional truth, and storytelling that actually connects with real people. I believe visuals should do more than look good — they should drive action, change perception, and move people.
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Selected Work
MTV SHUGA MASHARIKI
A youth-driven drama series raising awareness on real social issues across East Africa. MTV Shuga Mashariki focuses on gender norms, HIV/AIDS awareness, digital safety, and youth wellness through relatable storytelling.
My Role: Production
Outcome: Delivered visually compelling storytelling that improved audience engagement, strengthened youth awareness, and helped the campaign reach wide regional audiences.
NJERI SERIES
This is a coming-of-age story focusing on love, career, societal expectations, and the importance of modern contraception for young women in Kenya.
My Role: Cinematography + Location Management
Outcome: Enhanced the emotional tone of the series, increased viewer connection, and supported meaningful dialogue around youth relationships and choices.
VOICES OF HEALTH: NYAHURURU
A documentary campaign spotlighting powerful grassroots health stories from Nyahururu communities, showing how healthcare access transforms daily lives.
My Role: Lead Production + Direction
Outcome: Humanized the brand through authentic storytelling, helping audiences connect emotionally while strengthening trust in the program’s real impact.
VOICES OF HEALTH: KISUMU
A regional health communication campaign documenting lived experiences in Kisumu, highlighting improved access, awareness, and community-centered solutions.
My Role: Lead Production + Visual Direction
Outcome: Strengthened campaign credibility, improved engagement, and supported meaningful public awareness around healthcare programs.
VOICES OF HEALTH: MAVOKO
A documentary-style visual series capturing community resilience and healthcare transformation stories across Mavoko, highlighting real people and real progress.
My Role: Lead Production + Visual Direction
Outcome: Strengthened public understanding of healthcare initiatives and helped position the campaign as credible, compassionate, and community-driven.
VOICES OF HEALTH: KAKAMEGA
A storytelling campaign focused on amplifying unheard health voices in Kakamega — showcasing impact, access, and the human side of healthcare improvement.
My Role: Lead Production + Visual Direction
Outcome: Created emotionally compelling narratives that built trust, improved campaign relatability, and helped communicate measurable program impact.
What I Do
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